Showing posts with label Honda SIEL. Show all posts
Showing posts with label Honda SIEL. Show all posts

Monday, March 19, 2012

No Accord & CR-V diesels for the Indian market says, Honda’s Jnaneswar Sen

For quite some time now, Honda has been selling diesel engined variants of the Honda Accord sedan and the CR-V crossover in the European market. The engine in question is a 2.2 liter, four cylinder turbo diesel unit, which in different states of tune, has been powering the Accord and the CR-V. In India though, Honda has been steadfastly avoiding the option of offering the Accord and the CR-V with the diesel engine stating that this engine is not suitable for the Indian market due to the quality of diesel available in India not matching European standards, to which this engine is said to be designed.

Here’s what Honda SIEL Cars India’s senior vice president for sales and marketing, Jnaneswar Sen has had to say about why Honda will not launch a diesel engined Accord or CR-V,
While it is technically possible to downgrade both these engines, the low volumes of the Accord and CR-V (in India) do not justify it. Also the engines for the European market have been developed taking into account the low sulphur content in the diesel there, unlike in India.
That said, the prescribed standard for ultra low sulphur diesel for most of the European Union confirming to Euro V emission norms is 10 ppm(parts per million), the ultra low sulphur available in India from 2010 confirms to 15 ppm, which is very close to the EU figure. All in all, this news would come as a dampener to many prospective Accord and CR-V buyers, who for long have been hoping for diesel engined variants of these cars. One factor however, could work in favor of the Accord and CR-V in the future.

Honda is said to be developing a more powerful version of the 1.6 liter i-DTEC turbo diesel engine with EarthDreams technology, that was recently showcased at the 2012 Geneva Motor Show. The more powerful version of this engine, pumping out 160 Bhp and 349 Nm is said to be aimed at replacing the current 2.2 Liter diesel engine. If that happens, Honda’s bad Indian diesel talk might not be a valid reason anymore in case the 1.6 Liter i-DTEC engine powers the 2012 Honda Civic in India as well.

For now though, Honda’s current focus seems to be on small capacity diesel engines that could power the likes of the Brio and the Jazz in the Indian market, and more importantly these cars would bring in the much needed volumes for the car maker. However, it remains to be seen how well Honda manages to adapt the under-development diesel engines to work with Indian diesel, for that would make or break the brand, highly renowned for its engine technology globally, in the Indian car market.

Source;
http://www.indiancarsbikes.in/cars/honda-accord-cr-v-2012-diesel-india-57299/

Thursday, February 2, 2012

Honda goes the diesel route

This car and the diesel are not slated for North America....
by Kushan Mitra
There was an interesting news item in The Economic Times this morning which talked about Japanese carmaker Honda being in the advanced stages of developing a diesel motor. The carmaker recently forecast a massive drop in profits expected for the fiscal year ending March 2012 thanks to a rising yen and massive production issues caused by the earthquake and tsunami in Japan and the recent floods in Thailand. These caused Honda several headaches in India over the past year, production for their new small car the Brio had to halt a few weeks after the vehicle's launch because of a lack of parts coming from Thailand.


But Honda's fortunes in India in 2011 have not only been impacted of a lack of parts from Thailand. Honda's premium products had a significant price premium on their rivals for many years. But existing rivals, particularly Hyundai, have dramatically improved both drivability and looks in the new Verna. The entry of new rivals such as Volkswagen, particularly the new Vento, have hammered the best-selling City sedan.


How bad are things for Honda? During April to December 2011, Honda Siel cars India (HSCI) sales fell to 27,939 units from 43,838 units in the same period last year. Even if natural disasters elsewhere can explain a part of the 36 per cent decline, it cannot explain all of it. Look at the City, which for years on end was the best performing car in its class, it has been outsold 3:2 by the Hyundai Verna, despite the Korean car going through a generation change earlier in 2011. The Volkswagen Vento has also just about outsold the City, and maybe if Honda did not face supply-side issues, it would not have been pushed down to P3 in its segment.


And a lot of the sales of the City and the compact Jazz have come through generous price-cuts. The City which saw prices for the entry-level model cut twice this year, first by Rs 66,000 and then by another Rs 50,000 when a mid-generation facelift was recently launched. This has played havoc with the City's residual value, previously one of the best in the industry. The competition has not just eaten into Honda sales they have also made the Japanese carmaker pretty much admit that their cars were overpriced.


But sales are still not picking up and the problem lies not in prices but in the Indian car consumers' shift towards diesel powered cars. There has always been a price differential between petrol and diesel in India, but in 2011 when the price difference reached Rs 20 per litre and as diesel technology mproved considerably, consumers started to see reason in spending Rs 100,000 extra on a diesel variant of a car over the petrol model (at the same specification level). Driving just a 1000 kilometers a month, the average consumer would make his or her money back in 24-30 months depending on the car. With a large majority of the Verna and Vento's sales being to the diesel variant (Volkswagen is offering discounts on petrol-powered models).


So a diesel engine would make a massive difference for Honda. Despite the price-cuts the brand still holds immense value, and a iDTEC engine as speculated would offer excellent performance. Honda officials admitted to me that Honda is looking at a smaller diesel engine than the 1.6 litre engine which is soon going to be launched in Europe and a 1.2 litre engine will comfortably fit inside the engine bay of the Brio and the Jazz, with the larger 1.6 litre making it onto the City, Civic and C-RV.


But it appears Honda is aware of this, they realise that introducing a diesel in India will lead to huge demand, even if the government gives in to the environmental lobby in India and imposes a Rs 80,000 'surcharge' on diesel cars, which at best would add another year to the break-even point. Maruti and Hyundai already cannot cope with demand, there is a six-eight month waiting period for the Diesel Swift and a Diesel-powered Verna involves a four to five month wait. So will Honda invest in a forging and casting plant in India to make Diesel engines? That remains to be seen.


But even if the engines are imported, Honda officials told me that no diesel powered cars will be sold in India in 2012. But with 11 months of the year remaining and the fact that things change quickly in the automotive industry, take nothing for certain.


Source;

Monday, October 3, 2011

Honda to bring diesel engined cars to India: Official Word Emerges!

Sure would be nice to see a Diesel from Honda come to North America....
Honda SIEL seems to be on a resurgence of sorts. First we had superb product repositioning strategies with the Honda City Sedan and Honda Jazz Hatchback seeing big price drops on account of what Honda would like us to believe, increased localization which has led to massive cost savings. Then came the superbly priced Honda Brio, which at a starting price of INR 3.95 Lakhs, ex-showroom Delhi has all the trappings of being a best seller. Now, Honda has just come out with the most important of announcements yet, of that of Honda bringing in diesel engines for its Indian line up.

While this isn’t exactly something we hadn’t reported earlier, Honda SIEL officials openly speaking about diesel engines for Honda cars in India only means that Brand Honda is going all out to ensure that it manages to stay relevant in the Indian market by adapting itself to the growing trend of diesel engined cars outselling petrol engined cars in India owing to high petrol prices and the big difference in pricing between petrol and diesel fuel. Currently, Honda sells six models in India, the Brio, the Jazz, the City, the Civic, the CR-V and the Accord.

Of these cars, European variants of the Civic, CR-V and Accord already feature powerful and frugal common rail, turbo diesel engines. So, only three of Honda’s six cars in India actually need brand new diesel engines developed from scratch. For the record, Honda has already begun development of diesel engines on a war footing with engineers from Honda’s former F1 program actually being involved in this high stakes project. Hence, it is just a matter of time before Honda comes up with small capacity diesel engines for its Indian bread-and-butter product line up, although the firm remains tight lipped about when exactly the new small capacity diesel engines will be available.

Meanwhile, here’s official word emerging about Honda’s diesel engined car model plans for the Indian market, from Mr Jnaneswar Sen, Vice-President (Sales and Marketing) HSCI.

The Research and Development team in Japan is developing diesel engines. It is premature to say that the products will be rolled out on diesel (platform).

Source;
http://www.indiancarsbikes.in/cars/honda-bring-diesel-engined-cars-india-official-word-emerges-49690/

Thursday, September 1, 2011

New 2012 Honda Brio test drive & review



Not for us in North America....Hyundai i10 and Chevrolet Beat beware, Honda has plans to upset the applecart

By:Rohin Nagrani Published :September 01, 2011 Photos: Pablo Chaterji



Honda has been, how do we really put it, fairly quiet for a long time now. Since the launch of the Jazz in 2009, there really have been no new car launches, except for the odd facelift. Two years certainly is a long time to be without a new car and in all that time the market has changed a fair bit. Diesels have gained prominence, a lot of brands have launched products that many would like to believe are relevant to a market like India and everyone has managed to increase marketshare, except for Honda.



It has seen a somewhat downward spiral, even though it has managed to improve sales every now and then. It's only because it hasn't had a credible small car in the portfolio. And a diesel option. The first is getting cured now, with the launch of the Brio this very month and first impressions are that it is going to shake up the established lot.



For those who believe that it's a Maruti Suzuki Swift rival, read again. It's more in the league of the Hyundai i10, Chevrolet Beat and Maruti Suzuki Ritz league, especially as price positioning goes. Sure, the odd Swift and Polo may figure in its crosshairs, especially the lower variants of the duo, but if you consider the whole deal, the Brio would certainly love to take potshots at them, while the re-positioned Jazz finishes the deal off.



We drove the Brio extensively, subjected it to a whole lot of highway driving, some urban and the odd hill drive at full-tilt for this first driving impression.



1. It's quite amazing how Honda have managed to package the Brio in such a tiny footprint. Measuring just 3.6 metres in length and with a turning radius of 4.5 m, the Brio makes for an ideal city car. What's more, Honda's philosophy of man maximum, machine minimum comes truly to the fore here. At 930 kg, it's considerably lighter than a lot of its competition, except for the larger Toyota Etios Liva at 900 kg.



2. The Brio's design is rather unique and has some facets that make it cute and cuddly. It stays more or less true to the original concept we all first witnessed at the Delhi Auto Expo 2010. Takeaways from the design include a smallish front grille with the large Honda logo, the large airdam for the front bumper, a rising waistline and of course the glass hatch and the protruding tail lamps.



3. Many have asked about the tailgate and here's what we think of it. The original Maruti 800 also had one, but unlike that, this one doesn't have the fixed metal gate the 800 enjoyed. Nevertheless there is a degree of usefulness, what with it being lighter than a metal and glass tail gate and visibility through the rear glass is excellent. Honda Siel claims that the tailgate is made of tempered glass, like any other automobile, but uses a 5 mm thick variety instead of the usual 3 mm to account for safety and durability. However, one must remember, in case of an insurance claim in case of an accident, you won't be getting more than 50 per cent, so there's some food for thought.



4. On the inside, the Brio has its share of good points and some not so good ones. Let's first talk about what you get. The Brio in the highest trim, that is V, comes with twin airbags, ABS, alloy-wheels, fog lamps, all four-power windows, central locking, a USB/aux-in stereo system and stereo controls on the steering and electrically adjustable outside rear-view mirrors.. The trim below it, the S will come with all of that, minus alloy wheels, fog lamps and slightly different seat trim design. Two more trim levels are expected below the S as well, one of which we believe would be called the Brio E, going by general nomenclature and would come with all of the features from the S, minus airbags and ABS. Both the S and V come with a mult-trip meter with fuel-efficiency display. There are lots of bits and pieces from the City and Jazz on the Brio, which explains the recent price cut on the two.



5. Now here's what you won't get and here's where Honda have done some level of cost cutting. You will get single piece seats on all variants, you won't get a rear parcel tray nor a rear demister/defogger, let alone a rear wiper on any of the variants, which is very baffling to say the least. The Brio, like its other cousins, the Jazz and City doesn't come with auto climate control, nor a CD player. The front door pockets, though large don't wrap the door with plastic, instead you see exposed, painted metal. The rear power windows are of the toggle switch variety. The overall plastic quality though is decent and generally the cost-cutting isn't painfully evident, unless you decide to generally view things with a magnifying glass. Does this cost-cutting reflect on the price tag, we'll tell you a little later.



6. Space is quite good for this city-based hatch. At the front, the seats are comfortable and offer good support, but taller people may not like the under thigh support and there's overall a little less cushioning than one would have liked. At the rear, there's pretty good legroom and knee room. Even with someone like Pablo, who's close to 6-feet tall at the helm, I found at least two-inches of spare knee room sitting right behind. Legroom is decent and with a close to non-existent central tunnel, three medium sized people can squeeze in for short drives. What is disturbing is the fixed neck-restraints that are too short for anybody 5 feet 7 inches and above and any attempt to rest your head on them could result in your head kissing the roof. The boot is large and deep enough for a medium and small-sized suitcase together, and when flipped, the rear seat can accomodate two large golf bags easily. The rear seat however isn't of the split variety. Overall visibility from the car is very good, making it useful in choc-a-bloc urban traffic conditions.



7. Powering the Brio is the tried and tested 1.2-litre i-Vtec motor from the Jazz. It makes 87 bhp@6000 rpm and 11.1 kgm of peak torque at 4000 rpm. The powertrain, on the whole is identical, the only differences being to the gearing and ECU parameters. The motor is good enough to propel the Brio to 60 kph in about 5 seconds and by our rough estimation, should get the car to 100 kph in under 12 seconds. It's good enough to put Hyundai's 1.2 Kappa to shame as far as performance goes, while we still believe overall refinement at high revs is better in the little Hyundai.



8. The car moves with a lot of vigour and it doesn't feel out of breath even at low revs, thanks to some clever changes to the gearing and the low kerb weight, that makes the 11.1 kgm of peak torque more than sufficient. Honda claims that the Brio can return 18.4 kpl (ARAI), making it rather efficient too. The gearbox as always is a joy to use and the familiarity of the gear knob only re-affirms that smile on the face. It's slick and slots into place beautifully. The foot controls are light and that's a boon for most city users.



9. As far as driving dynamics go, the light weight Brio is good for the scoot and shoot conditions of the city. The small dimensions, coupled with the light steering and airy cabin gives the driver a shot in the arm to go hunting for gaps. It turns in very quickly into corners, aided by the power steering that feels a bit over-servoed. We wish it had more feel and weight as speeds build up, given the overall sporty pretensions of the chassis and engine.



10. Ride quality is on the softer side. Unlike most Hondas, the front-end isn't as stiff and the rear is setup to be even softer. Net result is a car that rides over bad surfaces quite well for its size and weight, but the problem is the vertical movements of the suspension are a touch too much. Long after you have ridden over bumps, the suspension continues its vertical movement which can get a bit disconcerting. It should tell you that it's good for the city and expressways, but not B-roads and state highways where the surface isn't necessarily well laid.



11. Overall, the Brio works well as a city car. Heck, it's even fun-to-drive and has all the elements of a warm urban hatch. Sure, the steering could have had better weight and the suspension a bit more stiffness, but then again for the 95 percentile urban commuter, the car works very well indeed. Some more features could have been added, especially a rear demister, which we feel works against the car. But what may not work against is the price. Considering all the trims, we believe the car could be priced in the region of Rs 3.8 lakh to 4.8 lakh, ex-showroom. At that price, Honda could very well set a precedent and possibly even start a price war in this segment.



Source;

http://www.bsmotoring.com/news/new-honda-brio-test-drivereview/3947/1

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